Our services can help you leverage your organization’s best.
We help organizations of all sizes strengthen their internal brand and create an environment that not only increases employee satisfaction and engagement, but also encourages company innovation and the delivery of a superior customer experience—all of which translate into a better bottom line.
Our services and specific tools are implemented based on an overarching strategic communications plan, well-defined messaging and measurable outcomes. These are all criteria that companies should look for when seeking a partner to help them manage organizational change effectively.
Guiding employees and other key audiences during a period of change is critical in our fast-paced business climate. Whether it’s a merger or acquisition, a change in business strategy or a new product or service offering, each is an opportunity to engage your employees and, in turn, deliver on your brand promise.
IronStrike has specific expertise in helping companies successfully navigate these situations. We first assess employees’ readiness for change and then use the information to develop communications strategies that set the stage for the future and help facilitate faster adoption. IronStrike’s internal communication expertise includes:
- New employee orientation planning and implementation
- Executive/employee communications
- Communications audits
- Key message development and training
Successfully navigating a business challenge is no small feat. It’s often full of highs and lows—sometimes you win and sometimes you fall short of your goals. What’s important is having a roadmap to help guide you along the way. That’s where IronStrike can help.
We view business challenges as communications challenges. We work with leaders to develop effective communication strategies—or roadmaps—that drive results. These strategies are often designed with culture in mind, and at times, may intentionally push staff and leadership to think and work differently. IronStrike’s business strategy expertise includes:
- Growth strategy development and implementation
- Short- to long-range goal development
- Metrics development and assessment
- Strategic planning sessions/retreats
Marketing & Public Relations
Although most of our work begins with communications to internal audiences, we recognize that many of the key messages and branding elements that your team hears and sees will eventually reach external audiences. Some of this happens because of diligent marketing efforts, but it can also happen more organically, like through casual backyard conversations with a neighbor. Regardless of where the conversations are happening, you want your brand to be represented in a consistent, positive way.
IronStrike provides strategic direction and implementation for the full range of marketing and external-facing public relations needs, including:
- Digital strategy
- Crisis communications
- Media relations
- Community relations
- Sales cycle support
- Social media
Research has a bad rap. It’s too expensive, unnecessary, even ambiguous they say. But is this really true? We believe that when done right, research can help leaders understand where they are today to help inform decisions about tomorrow. Without it, leaders are left wandering in the dark.
We offer a variety of qualitative research tools—including ideation sessions, strategic planning retreats, one-on-one interviews and focus groups—to help validate you’re on the right path. In fact, we’re often engaged by a company exclusively for this service.
IronStrike also partners with research firms that can offer formal research studies (quantitative research). We then take those results and help determine next steps with our clients and work in tandem with their existing communications team to implement processes that stick.
Coaching & Training
Often, our clients know what their communications needs are, but are having difficulty engaging internal teams in their vision. This is where we provide some of our best value to our clients. We host workshops of all sizes to share best practices on internal communications to corporate communication and marketing teams. We also can provide more targeted communications training, including writing workshops.